Arvind Lifestyle Brands Limited, Gap’s franchisee in India, today announced the launch of its first exclusive Gap store in Kolkata at South City Mall, continuing a nationwide expansion of one of the world’s most iconic apparel and accessories brands and the authority on American casual style. This will be the thirteenth exclusive Gap store in the country, joining 15 shop in shop locations, opened in February this year in multi-brand retailers, primarily in tier II and tier III cities.
Launching with Gap’s Spring 2018 collection, the Kolkata location is the second adults-only store format in India; the first adults-only Gap store in India opened in March 2018 at Mantri Mall in Bangalore. Other Gap store formats available to India customers include full expressions of the brand’s Adult, Kids and Baby assortments, as well as dedicated Kids and Baby destinations.
The 2450 sq. ft. store at South City Mall will feature wardrobe must-haves such as bright chinos, colored denim, khakis for men, and workwear ankle pants for women. Customers can also look forward to unique Gap logo tees including palm print, and skyline versions for men, and floral Gap logo tees for women. As a first, the range also includes polo tees for women, complementing floral spring dresses, and chinos. The line also includes soft and durable lightweight linen collection of shorts and pants. The adults range is infused with seasonal hues, prints and a palette of pastels.
“We are excited to announce the launch of our first Gap retail location in Kolkata,” said Parag Dani, Gap India Business Head at Arvind Lifestyle Brands. “The region’s consumers have been looking forward to experiencing Gap in their city and Kolkata is a very important market for us. This will be the thirteenth exclusive Gap store in India and we’re pleased to have established an exclusive retail presence on the Eastern shores of the country.”
In addition to Kolkata, Arvind operates exclusive Gap stores in the National Capital Region, Mumbai, Bangalore, Pune, Chennai and Indore. In addition, Gap products are available online onnnnow.com and Amazon.in/gap, garnering larger visibility and access to the brand across the country.