Diamond Plaza Mall, celebrated their anniversary in style this year, with the grand initiative of “DIAMOND CARES”AT DIAMOND PLAZA MALL. Exciting events were lined up for the mall-visitors.Diamond Plaza Mall & Star Centres had collaborated with Garbage Free India (GFI) for an innovative waste awareness programme to usher in Ma Durga to a clean and green city.The theme for the awareness programme was how to become environmentally conscious Diamond shoppers? The programme aims to sensitise shoppers on managing their waste responsibly .They had also focused on the harmful effects of the plastic pollution.
Indian citizens are becoming increasingly environment conscious, and the initiative had helped to build strong shopper loyalty for the mall. To encourage the mall visitors and create the awareness towards the cause different activities were lined up, an audio visual quiz on Kishore Kumar with live music , collection boxes in the mall for paper and old books to encourage the mall shoppers to participate wholeheartedly in the collection drive to spread the message of making recycling a part of their daily lives, also NGOs children were invited for the special performances like fashion show , theatre on environmental pollution at the mall and 100 KMC waste workers from ward no 27 took part in the special drive. The initiative of “Diamond Cares” was launched by the mega star Prasenjit Chatterjee
& director Kaushik Ganguly Duo along with team Kishore Kumar Junior. Overall the one day event wasfun-filled, exciting, eclectic and very engaging. The mall-visitors had a
great time at the mall. The big smile on their faces making it evident, that it was a well spent day with a Nobel cause, with friends and family, at the DIAMOND PLAZA MALL.