India’s largest payment solution provider Oxigen Services today announced its partnership with eBay India, a leading online marketplace to offer access of its pan India network of over 200,000 retail touch points and expand its reach. This association will help Oxigen Services customers access over 100 million product listings on www.ebay.in. Under this association, Oxigen brings a unique O2O solution (Online to Offline) which integrates customer on boarding for eBay India with Mobile Wallet Payments solution.
In a differentiating experience, now a customer can walk into an Oxigen enabled outlet spread across Metro, Tier I, II and III cities besides over 25000 rural locations, view the variety of products listed on ebay.in through a PC or a smartphone and place an order. The big advantage is that a cash paying customer, who does not have a credit card or debit card, and wants to benefit from an online purchase, can now have access to entire range products of eBay India.
Commenting on this tie-up,Mr. Latif Nathani,VP & MD, eBay Indiasaid “As the country is progressing towards digitized transactions, non-digital customers increasingly need the assurance of instant and secure payment routes. Our partnership with Oxigen will not only help us penetrate deeper into the tier 2 and tier 3 markets, it will also offer consumers an opportunity to shop from a wide range of products and deals available on eBay India through an assisted shopping mechanism. We are keen to bring to our consumers the convenience and ease of shopping through trusted and reliable Oxigen retailers.”
Currently eBay India (www.ebay.in) is one of India’s largest online marketplace where merchants of all sizes list & sell their products to over 5.6 million consumers from over 5000 cities, towns & villages in India. It has over 70,000 merchants from a small time entrepreneur to a large format store sells products on eBay India domestically and to over 164 million customers across the globe. At any given point, there are over 100 million products listed on eBay India across Technology, Lifestyle, Media and Collectibles categories
Excited about this Partnership, Mr. Pramod Saxena, Chairman and Managing Director, Oxigen Services India Pvt. Limited, remarked, “Retail Assist e-commerce is the true solution for an e-commerce platform as multiple e-commerce companies survive on barely 50-75 million customer basewhich is unviable. The answer lies in expanding the reach for cash paying customers in rural locations. While presently e-commerce thrives on Cash on delivery, the Oxigen model is Cash before delivery. The current demonetization environment is a boon for this partnership as Oxigen has the ability to help in depositing cash in old currency notes using Aadhaar identity through its MicroATMs. All this augers well for our partnership.”
It is expected that, in the next 12 months, over 25,000 Oxigen stores will be enabled for an eBay shopping experience. The big advantage to the Retailer is that it need not carry any stock and as a result the operation becomes very profitable.
With the current market scenario, of demonetization, and with the trend of online marketplace suspending Cash on Delivery, or a customer not having the exact currency to pay for the goods at his doorstep, this will become another opportunity, to offer assisted online shopping to a customers.