To continue with the legacy of brand DUCKBACK, the house hold name over these past years by providing first of its kind products like Raincoat, Hot Water Bottle, Air Pillow, Rubber Gumboot, School Bag, Backpack and many other products to suit the everyday need of the consumers today announced the launch of new range of products.
Announcing about the launch Mr. O.P. Saxena, Chairman, Duckback Waterproof Works Pvt. Ltd & Bihar Rubber Company Ltd said, “With DUCKBACK it’s being 98 long years of our journey now. As you all know that DUCKBACK has pioneered the concept of waterproof rain wear in the country since its inception. To continue with the legacy of brand DUCKBACK we have thought of stepping into areas where we can continue to serve our customers as we have been doing for all these years. Such product ranges which we have geared up for immediate launching are the STUDENT EXCERCISENOTE BOOK and MEN’S WEAR like Formal Shirts, Cotton Trousers and Denims backed by the brand DUCKBACK.”
DUCKBACK has remained undisputed market leader always for the reliability of its products. All DUCKBACK products bear the hallmark of quality, trust and durability. DUCKBACK products are not only used by individual customers but also by the premier government Institutions like the Indian Armed Forces, various Paramilitary Forces, Oil and Gas Industries, Fire Brigade etc to name a few. The customers across the country have kept their absolute faith on DUCKBACK products through generations and expect us to continue our service to them by introducing new and innovative products to suit their needs. We are duty bound to their expectations and are committed to meet the high standard of the brand DUCKBACK at every step.
Present on this occasion Mr. Sameer Saxena, Duckback Waterproof Works Pvt. Ltd & Bihar Rubber Company Ltd said, “We have undertaken several steps to upgrade our few existing products as per the need of the present day market and customer choice. The new student Exercise Note Book will be made available in different sizes and in different categories like, Rule, Unrule, Plain, English, Math, Science and Graph. To enjoy the ultimate comfort in writing we have used the best available papers directly procuring from the mills to have continuity in quality. The introduction of Student Exercise Note Book is one of the stepping stone towards our diversification into various product ranges to be followed in near future. MEN’S WEAR is another area where the company is venturing for the first time. We are introducing basic men’s wear and basic Denims to start with and will gradually step into ladies and fashion garments.
Mr. Neeraj Garg, CEO, Duckback Waterproof Works Pvt. Ltd said, “With our new marketing strategy we have planned to establish the new product ranges across India through effective retail network. By March 2019 we aim to open 100 exclusive showrooms and another 150 showroom by next financial year i.e. by March 2020. Right now we are having 26 exclusive showrooms apart from 550 dealer network all over India.”