DHFL Pramerica Life Insurance launches a pure online Health Insurance Product – Dengue Shield

Pramerica-and-DHFL_life_insuranceGurgaon – DHFL Pramerica Life Insurance Co. (DPLI) , announced its foray into health insurance segment with the launch of its first, pure online direct to customer product – DHFL Pramerica Dengue Shield: a traditional fixed benefit individual health insurance plan. It has signed an agreement with ItzCash to create customer awareness for Dengue Shield. ItzCash, is part of Essel Group and a leading holistic payments solutions company with a deeply entrenched on-ground franchise network of over 75,000 touch points across the country. 

DHFL Pramerica Dengue Shield can only be bought online at www.dengueshield.com. It’s a highly affordable product with the premium starting for as low as Rs. 1 per day*. The payment receipt and cover confirmation letter is generated instantly and the policy is digitally delivered to the customer within 72 hours of purchase of cover. The claims process is equally simple where the customer has to submit a positive proof of Dengue and 48 hours of hospitalization. No detailed bills are required. An individual has the option to choose sum insured from Rs 25,000 to Rs.50,000. Options of both Single and Annual Premium payment exist in Dengue Shield where a customer can enjoy a discount of up to 21% on Single Premium payment.

Talking about the unique product, Mr. Anoop Pabby, Managing Director and CEO, DHFL Pramerica Life Insurance said, “We believe that this Dengue Health Insurance product will provide meaningful protection to millions of Indians who are exposed to dengue for a long period of time in the year. We greatly value our association with ItzCash and this partnership will help generate Customer Awareness about the financial impact of Dengue and the protection offered by our Health Insurance Product – Dengue Shield. As part of the DHFL Group, we are inspired by the vision of our Chairman, Mr. Kapil Wadhawan to improve the lives of millions of Indians and Dengue Shield is our first step towards providing Insurance protection from the debilitating financial impact of Dengue on the common man.”

Commenting on the unique tie up, Mr. Naveen Surya, Managing Director, ItzCash said, “We have been on a constant pursuit to provide the conveniences of digitized payment solutions across consumer segments to the emerging India. This partnership with DHFL Pramerica Life Insurance reflects a strong image of our omni-channel, omni-services strategy which is critical for optimum outreach. Being a long standing player in the segment making premium payments convenient for our consumers and building awareness amongst the under-served.”

“We continually evolve our services to suit the changing needs of our customers and the platform brinks in the last mile connectivity for us in drawing the larger picture of FinServ Convergence”, he further added.