Decathlon’s retail store designed for users to truly explore a sport experience,

Decathlon, the French sporting goods retailer in the world,  flagged off its retail outlet in Salt Lake promising to great products and experiences to all the sports lovers. Decathlon, which has over 50 sports under its portfolio, believes in the sportsman spirit that spreads health and happiness all around. The retail outlet in Salt Lake promises an opportunity to explore and experience new ways of an active lifestyle; come, play and promote healthy living.

Decathlon, Salt Lake, offers a simple and easy shopping experience that is interactive and fun. Decathlon Kolkata store is designed for users to truly explore a sport experience, Decathlon products and make a self- informed best choice – by selecting products of their choice without having to ask for assistance.

The Store Leader, Shubh Chhajer, Decathlon Sports India Salt Lake, says, “At Decathlon we like to open the stores at the places where we feel we are needed. In Kolkata we are a team of 50 sports passionate people living our common dream of sustainably making the pleasure & benefits of sports accessible to the many. The Salt Lake store will be doing it in a number of ways.

We will have 50 Sports 5000 products ranging from Trekking to Football at the lowest possible prices. We produce our own designed products in India and all over the world. Also, we will have sports users working as sport leaders who will be giving expert advice to the sport users. Workshops and events help the user discover the sport – try before they buy.”

Mr. Paul Walsh, the Founder of Jungle Crows says, “Working with Terra Indica, we have created an innovative project that brings young students from underprivileged backgrounds into the store, delivers training and development while supporting their ongoing education. These will be our future Decathlete, ready to share their skills and passion to take the sport to ever more people. The Jungle Crows have a passion for their sport of rugby and we have been delighted to together share rugby sessions across the city as part of their Khelo Rugby programme. Sport makes a difference in our lives and sharing passion makes the impact even greater.”

Decathlon, Salt Lake, is ready to inspire people to play sports and help them discover the pleasures and benefits of sports. The store will lay an opportunity to learn a new sport and enabling them with guidance and connecting them to coaches to improve their game.

It offers a playground and a platform for users to find a facility nearby or events to practice the sport of their choice, also equipping them with well-priced, innovative, technically superior, durable and comfortable products. The store also features a dedicated meet-uparea for like-minded sports enthusiasts to connect over workshops, classes and events focussing on sports, health & nutrition and the activities like meditation and Yoga. Moreover, Decathlon’s own team is a group of sports enthusiasts who believe in sharing their passion for sports and also want everyone to experience the benefits of sports. This is reflected throughout the store.

Located in Salt Lake, Decathlon store is spread in two-floor areas, ground and first, than any other traditional Decathlon store formats. The combination of the retail environment with the spirit of inspiring the people to develop a habit of playing and being physically active is all set to bring in the continued celebration of sportsmanship.

Experiential stores are the future of retail and with over 5,000 products representing 50 sports, users at Decathlon’s Salt Lake store will now be able to enjoy a unique shopping and sports experience.

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