Kolkata: Cycle Rhythm, from the house of Cycle Pure Agarbathies, has inducted former Team India captain and cricket administrator Sourav Ganguly as their brand ambassador for Bengal. Cycle Pure Agarbathies is India’s largest and the only Certified Carbon Neutral agarbathi manufacturer and the flagship brand of the Mysore-based NR Group.
Cycle Rhythm, plans to launch a series of television commercials with Ganguly, to start a 2-year association. The commercials also feature danseuse-actress Mamata Shankar, singer Rupankar and actress Monami. The television commercial will be supported by Print, Radio, Outdoor advertising and events, making a complete 360 degrees, campaign.
Arjun Ranga, Managing Director, Cycle Pure Agarbathies explains, “Cycle Rhythm agarbathi has a legacy of partnering the hope and trust world over. From his debut at Lords to being Team India Captain, Sourav Ganguly has epitomised the hope and faith of the country. His determination and leadership inspire all of us, encourages us to have faith in our efforts and our prayers. Which is why Cycle Rhythm associates naturally with him. And it so happens Sourav, in Bengali means fragrance and Cycle Rhythm has been widely recognized for its unique, long-lasting fragrances.”
Through this association, Cycle Rhythm is planning to reinforce its market leadership and make inroads into the hearts and minds of newer customers. 60 years of partnering with Bengal’s hope and trust is the brand’s clarion call. Which aptly blends with Sourav Ganguly, who has carried the hope and faith of Bengal with him making him the perfect choice to partner the brand in Bengal.Sourav Ganguly welcomed the association, “I am happy to be with Cycle Rhythm Agarbathies. I trust the brand as it delivers what it promises. Also, it has enduring pleasant fragrances and is made from pure ingredients. That’s why it has been a part of Bengal’s households for decades.”
Known for its variety of fragrances, Cycle Rhythm along with its association with Sourav Ganguly is looking forward to begin a new era in Bengal.