As the country gets ready to drape itself in a festive spirit, KIT KAT does the same with special ‘Celebreak packs’ inspired by the celebratory cheer. The pack designs are a re-imagination of festivities through the eyes of the youth & depict Cele-break moments in 2 pack designs – MyJoybreak & MyWowbreak. In line with what’s “IN” among urban youth, the design language on the packs is a balance of contemporary art style and traditional shapes of ‘paisley’ and ‘kites’.
In phase two of the campaign KIT KAT will bring out “Celebreak offer” packs as part of a tie-up with Amazon where consumers will get more reason to Celebreak as they will get Amazon wallet cash back on the 4 finger and 2 finger packs.
With the new Celebreak packs, consumers will see KIT KAT continuing to give consumers relevant and innovative ways of taking a break.