Canon India to strengthen its retail presence in the eastern region

Mr. C Sukumaran

Canon India, one of the leading digital imaging organizations in the country, is planning to strengthen its retail presence in the eastern region for its Consumer System Products Division. As part of the growth strategy, Canon India aims at reaching out to 550 plus retailers in the region in the next two years, to expand the reach to over 1500 retailers. Additionally, with an intend to further strengthen the sales support, the company is planning to introduce 20 PIXMA zones in the Eastern region in 2019, which will serve as a one-stop shop for all printing requirements.


Currently, the company is working with over 950 retail outlets in the east and aims to expand the retail presence for the Inkjet printers and system integrators for laser printers. In 2018, Canon India launched six new Ink Tank models which redefined the inkjet business which had lower running cost and were high on ink. The cost per print is now as low as nine paisa per print with the launch of the new Ink Tankmodels. Canon India grew the highest in the Ink Tank category in 2018 and is targeting to consolidate its leadership position in the segment.


According to Mr. C Sukumaran, Director, Consumer Systems Products (CSP), Canon India,We continue to be the industry leaders specializing in crafting consumer centric technological innovations in India. East is one of the most dynamic and growth led market for us. The contribution of the region in the overall growth for 2018 stands at a whopping 13% with Kolkata, Guwahati and Patna being the top cities, that contribute the most to Canon’s overall business in the eastern market.Moreover, the ink tank category grew by 84% in the east specifically.Having collaborated with950 retailersand over 100 plus distributors, across the region, Canon’s distribution stands strong in the market and we will continue to penetrate in tier III and tier IV markets by keeping Kolkata as the base market for East India.”


Canon has more than 200 service centres across India and covers over 90% pin codes, giving the company a vast reach. To further strengthen the customer service, Canon is now planning to launch 80-100 PIXMA Zone experience across markets in the next two years. So far, the company has launched three zones in Delhi, Chennai and Ludhiana.