The countdown for Bengal’s biggest festival has already begun.The festival brings in the latest fashion trends for men, women and forms kids where everyone loves to explore a new identity with an exceptional Durga puja fashion.
Trends, the apparel & accessory specialty store from Reliance Retail , launched its campaign and the regional activation “Trends PujoFashionotsav” where the longest Fashion Ramp of Durga Pujo will be created. Trends also launched the vibrant Pujo collection in the city at Avani Mall-Howrah, in a high octane event. The collection was unveiled with a spell-binding fashion show offering the first look from the collection bygorgeous actress and showstopper of the evening -Mimi Chakraborty.The event began with a press conference along with Mimi today where Trends announced her as the face of Trends PujoFashionotsav activation and unveiled their New Pujo collection especially designed with the ethos of Kolkata.
Trends PujoFashionotsav has various legs with large recruitment drives for the longest fashion ramp across touch points like top 10 colleges across Kolkata, where a team of 4 eminent fashion personalities will hand pick people who will be part of the longest fashion Ramp. The next touch point is at the Reliance Trends stores where 4 top notch celebrities and fashion influencers will conduct fashion auditionsat each of the 8 Trends stores and hand pick fashionistas who will be part of the longest fashion ramp.
A large residential activity drive will be conducted across the city to invite people for the longest Fashion Ramp event. Keep a watch on some of the iconic locations and the busiest streets of Kolkata for an interesting Trends Fashion Bus which will unveil Trends collections and announce the longest Fashion Ramp activity to people in an interesting way. Popular Tollywood celebrities will be a part of this activity which will light up the City of Joy.
Finally the culmination of the event will happen with a grand high octane fashion event, where we will get to see the top celebrities and fashion influencers walk the ramp with the fashionistas of Kolkata. The event will be a gala entertainment evening with eminent artists and performers bringing the city to a standstill with their talents, the event will be conducted at a prominent location which will be revealed later.
On her association with the brand,ActressMimi Chakraborty said, “The collection by Trends is a gorgeous one which I really loved flaunting during the fashion show organized here today. True to its vibes, the Trends Pujo collection is rich in colors and goes very well with the occasion. I personally know how much effort we women put in selecting that perfect outfit for this special day but this collection has really made it simple by bringing everything under one roof.”
Commenting on the launch, Vipin Tyagi, Chief Operating Officer, Trends said, “We are happy to launch our latest Trends Pujocollection the brand which represents the free-spirited young Indian woman and this goes well with our ideology. Through thePujo collection, we at Trends aim to forge a strong brand connect with our consumers in the region which will help us serve them better. We are grateful to Mimi Chakraborthy who has put together a great show tand displayed our new collection.”