Bajaj Electricals bets on LED with smart technology

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R Sundararajan, Executive President & Country Head – Luminaires Segment of Bajaj Electricals Limited (BEL) and Director of Hind Lamps Limited

Kolkata: The LED lighting market in India is projected to register a CAGR of over 30%, during 2016-2021, on account of rising personal disposable income, growing government initiatives encouraging use of LED lights and increasing focus on smart city projects. Rising government initiatives, increasing awareness among customers regarding lower power consumption of LED lighting products, and innovative product offerings to drive LED lighting sales through 2021.  Increasing adoption of LED lighting is being witnessed across commercial and residential sectors, government projects, upcoming smart building projects, etc.

Supported by world class LED lighting systems for commercial and the industrial segments, the Lighting segment of Bajaj Electricals Limited has ended FY 2015-16 on a high note with the total revenue of close to Rs. 1100 Cr, a growth of 17.2%.

Bajaj Electricals Introduced its sub-brand – .nxt upgrade in Kolkata and showcased its new range of technologically advanced and highly efficient range of LED luminaires for applications like IT / ITES, Modern work spaces, Pharmaceuticals, Retails, Industrial and Smart City Lighting.Bajaj is driving the UPGRADE programme aggressively across India which will enable its customers to upgrade to latest and most technologically advance .nxt LED products. These cutting edge products, which are made in India has ushered in a digital revolution in the lighting solutions.

 

As the trend is moving towards the concept of smart buildings involving energy efficiency controlling HVAC/Lighting/Utilities of buildings is taking prominence. Bajaj Electricals Ltd has taken the lead in creating offerings of Digital Ceiling Solutions by bringing a common digital platform for lighting building automation system and services.It is a common platform which covers LED lighting andIBMS.This delivers a user experience that enhances productivity, facilitates comfort and ease of use while creating sustainable & smart infrastructure.

 

Catering to the needs of large corporates in the Kolkata and Eastern market, Bajaj Electricals meets the energy saving needs for these corporates which have 24×7 operations. Currently, Bajaj provides customised products and services to Clients like, Tata Steel, Tata Motors, Tata Tea, ITC,Pepsico, HDFC Bank, ICICI Bank, SBI Bank, Axis Bank,Fortis, AMRI, Airport Authorities, Kolkata,Aliah University, Indian Railway, Metro Railway, Bose Institute, Vikram Solar, IISCO Burnpuramong others.

 

 

R Sundararajan, Executive President & Country Head – Luminaires Segment of Bajaj Electricals Limited (BEL) and Director of Hind Lamps Limited said, “We have been an undisputed leader in outdoor lighting and have a strong legacy in offering lighting solution for modern offices, industries and retail stores.The lighting division of Bajaj Electricals expects strong growth momentum with its new range of products and lighting systems that cover not just commercial and residential lighting but also street lighting systems. West Bengal has always been a high potential market for us and we will continue to expand our network here and introduce new age and world-class products. We are also participating enthusiastically in the Government’s ambitioussmart cities projects”

 

Solar power system is another key thrust area for Bajaj Electricals. Bajaj focuses on Solar Street Lights, which are manufactured using superior quality material and latest technique. These productsoffer an easy installation process, longer service life and high performance. Bajaj also has a range of solar products such as Roof Top Solar Bank, Solar Lanterns and Solar appliances.

 

 

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