B Natural Juices & Beveragesfrom ITC Foods, after moving away from ‘Concentrate’ and shifting its entire portfolio to ‘Not From Concentrate’ variants, vowed to break records on fitness goals. The brand brought people together from the state of Punjab and the union territory of Chandigarh at Niper Auditorium, Sector 67 in Mohali for a GUINNESS WORLD RECORDS® title for ‘the Most people performing jump squats’ in a minutewith572girls breaking the existing record of 497 achieved by Dubai Fitness Challenge (UAE) in Dubai, last year. The achievement is testimony to B Natural’s core philosophy of breaking barriers across all spheres of life.
TheGUINNESS WORLD RECORDS® challenge was led by Harmanpreet Kaur, Vice-Captain of India Women’s National Cricket Team, in the presence of Sanjay Singal, Chief Operating Officer – Dairy and Beverages, ITC Ltd.
Talking about the initiative, Mr. Sanjay Singal, Chief Operating Officer – Dairy and Beverages, ITC Ltd. said, “B Natural is an honest and transparent brand that strives to challenge the status quo.B Natural Harman XI is a platform to encourage and boost the talent of young girls of Punjab. We are delighted that we have set the ground for this campaign by breaking a world record and hope to break many more barriers through our innovative initiatives and campaigns. We needed an icon that truly embodies the essence of this worthy initiative and are happy to have Ms. Harmanpreet Kaur champion this cause for B Natural. She is already an inspiration for many young girls and we are confident that with her support, many girls in Punjab will be able to accomplish their dreams and desires with the “B Natural Harman XI” campaign.”
The record breaking challenge is part of a larger campaign Harman XI – SaacheHunar Di Khoj, launched by B Natural and captained by Harmanpreet Kaur, who is considered a harbinger of change. The three-months long contest will invite girls across Jalandhar, Ludhiana, Amritsar, Chandigarh, Bathinda and Patiala to participate in the contest.
On expressing her excitement, Ms. Harmanpreet Kaur said, “I am very happy and proud to be associated with B Natural for this campaign and thrilled about having broken barriers to achieve a GUINNESS WORLD RECORDS®with many girls like me from Punjab and Chandigarh. I have been blessed to have my family’s support in fulfilling my dreams. There could be no better way for me to extend the same support to all the girls back home. I am looking forward to bringing a change that will boost the confidence of many young girls and help us progress together as a nation.GUINNESS WORLD RECORDS® is an achievement and I am extremely pleased to be present here today to be a part of this momentous occasion.”