Asus launched its standalone store targeting gamers (one that focuses on selling these high spec devices) – Republic of Gamers – in Kolkata .Gaming in India accounts for just 1 per cent of the global market, with 2,000-3,000 such high-end devices being sold every month.The company’s recent foray into the gaming PC segment will also be helping the company reach its targeted sales and pull up its average price.”Gaming is of strategic importance to us as it showcases our ability to innovate. Though it is not a revenue spinner, it is a segment in India which is growing 30% annually,”said Peter Chang, Regional Head (South Asia) and Country Manager (System Business Group), Asus India. It has a 30% market share in the Indian gaming segment.Asus has targeted to open five exclusive gaming zones (shops) this year and will be extending its high-end gaming laptops to over 200 stores.
With an area of about 50 square meters, the gamers can visit the store from every Monday to Sunday between 10.00 to 21.00pm to experience the latest devices, game titles and accessories. The store is equipped with a ‘Battle Ground’ where a total of 6 gamers can compete against each other and experience LAN gaming at its best. The store is also furnished with a product demo zone and experience centre where the users can test the new hardware.
Asus ROG has also organized its first ever ‘Counter Strike: Global Offensive’ India gaming tournament in Kolkata from July 02 to July 03 at its new store. The tournament has a prize pool of INR 1, 40,000/- for Kolkata. ROG plans to launch its second India store in Bhubaneshwar on July 04 with a similar tournament taking place on July 05, 2016 with a prize pool of INR 1,40,000/-
Elaborating further on the launch of ASUS ROG store in Kolkata, Peter Chang, said, “Most of the gamers today are not able to try and test the latest hardware and software before they buy it. With this store, our objective is to create an experiential zone where gamers come and try out the latest gaming technology and game titles first hand without having them to buy these. This ROG Store is not just a place to sell various gaming products, but more than that, we aim at making this a prominent gaming circuit in the city where the gamers meet, exchange information as well as enhance their gaming skills.”
ROG Strix GL502 is a compact 15.6-inch gaming laptop with a stunning display that delivers breathtaking visuals. Equipped with the latest quad-core Intel® Core™ i7 processor and a dedicated, up to NVIDIA® GeForce® GTX 980M GPU, Strix GL502 is a gaming powerhouse that delivers smooth performance and highly-detailed graphics with even the newest, most demanding titles. Combined with its lightweight, ultra-portable design, Strix GL502 enables users to enjoy high-end gaming anywhere.
The ‘Battle Ground’ in the store showcases the latest Asus ROG GL552VW, a mainstream gaming laptop well-equipped with Quad core 6th Gen Intel core i7 (Skylake) and NVIDIA GeForce GTX™ 900 series graphics.
The company also showcased its mainstream and affordable desktop – ASUS ROG G11 which is designed for casual gamers who want a high performance gaming platform that doesn’t break the bank. Inside, this cutting-edge chassis houses a 6th-generation Intel® Core™ processor, Windows 10 Home, and up to NVIDIA® GeForce® GTX™ 970 graphics card for exceptional processing power and visual prowess. It supports a PCIe Gen 3 x4 SSD, DDR4 memory, and USB 3.1 for high speed data access.
The other desktop models showcased in the demo zone of the store are ROG G20 and ROG GT51. The latest laptop models ROG G501, ROG G551 and ROG G752 were also a part of the demo zone. Making certain of a rich, lasting and unperturbed gaming experience, the latest models mitigate the issue of quick heating with commendable variants of cooling technology.