Arvind Limited, the USD 1.7 billion Textile-to-Technology conglomerate, launched its exclusive festive collection called‘Millennial’s Choice’ in Kolkata, today. The newly introduced collection by Arvind’s DTR division looks to fashion possibilities for discerning customers in the build-up to the auspicious occasion of Durgotsav. As part of Arvind’s strategy to strengthen its presence in West Bengal by offering customers the best in finest fabrics and ready-to-wear offerings, the collection will feature a variety of suiting and shirting fabrics with the widest range of colours, textures and functionality in the price range of INR 800 to 1500 and will be available across all exclusive The Arvind Store, Arvind retail outlets, and leading multi-brand outlets.
Millennial’s Choice by Arvind is smartly crafted, young and contemporary with intricate blends and designs, that promises to elevate the wardrobe of discerning customers this Pujo season. The fabrics on offer will include Boota, Jacquard, TRESCA and Festive Shirting Collection that can be tailor-made to western and ethnic wear such as shirts, kurtas and tunics.
Speaking at the launch of the Millennial’s Choice Collection, Mr. Susheel Kaul, CEO, Lifestyle Fabrics – Knits & Wovens, Arvind Limited said, “The auspicious festival of Durgapuja is a time when people all over India celebrate the victory of good over evil. The season witnesses colourful and elaborate temple and stage decorations. We are happy to launch our Millennial’s Choice collection in the build-up to this auspicious festival, thereby presenting customers with a wide range of possibilities for their wardrobe that are fashioned keeping in mind the essence of the season. The new collection is a result of our expertise, innovation and excellence in understanding textiles and our customer needs. We are positive that it will add into the celebratory mood this season.”
With evolving customer preferences, Arvind is constantly innovating to provide its audiences with the best-in-class fabrics and apparels. Reflecting the persona of the youth today, Arvind’s newly launched Millennial’s Choice collection is trendy with special prints and designs that is contemporary yet retains its traditional feel of authentic fabrics.