ARROW, the men’s formal wear brand by Arvind Fashions Ltd., has been ranked the ‘Most Trusted Brand’ in the Apparel category by the 2018 edition of TRA’s ‘The Brand Trust Report, India Study’. The Brand Trust Report is an annual research conducted using TRA’s proprietary 61-Attribute Brand Trust Matrix – a precise methodology to measure Brand Trust, conducted among consumer-influencers in India. This year, the survey was conducted among 2488 respondents from across 16 cities.
ARROW, a brand with 167 years of legacy, also celebrates twenty five years in India in 2018. ARROW has more than 250 exclusive brand stores and 500+ shop-in-shop counters in India, and caters to a large, loyal, and growing customer base. Acknowledged as an expert shirt maker, the brand has regularly enhanced its wide range of product offerings over the years with innovations such as the AutoPress – the wrinkle free shirt, Smart shirt, Superluxe – the stitchless shirt and many more.
“When ARROW focuses on its trust with intensity, it leads to generating not only brand trust but also on building better customer relationships. This gives the brand a chance to develop a strong loyalty with its consumers.” said Sachin Bhosle, Research Director, The Brand Trust Report.
Mr. Sumit Dhingra, Chief Operating Officer – Heritage Brands Division, Arvind Fashions Limited, said, “The mark of a great brand is not just the size of its business, but also the kind of trust and loyalty it inspires in its customers. ARROW is one of our heritage brands, and the fact that it has earned the trust of Indian consumers is all the validation we need of its success in India. It proves that the steps we have taken to engage with our customers and build a strong pan-India brand have all been in the right direction.”