AN IMMERSIVE PHOTO AND BRAND EXPERIENCE CONCEPT STORE

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Yasunobo Nishiyama, Managing Director, Fujifilm India Pvt. Ltd.

FUJIFILM India  unveiled its First experiential Store – ‘Wonder Photo Shop’ in India. The Wonder Photo Shop is a one of a kind creative space to bring physical prints and the world of imagination together under one roof. The Indian Photo Printing Business has witnessed an increase driven by professional print demand particularly from the wedding and family album business. Consumer print demand is also expected to grow further due to increasing consumer inclination towards print backed by the increase in penetration of digital cameras, smartphones and other image capturing devices. This makes it the right occasion for Fujifilm to take its Photo Imaging Business to the next level by opening its first experiential Store – Wonder Photo Shop in India. The company also plans to introduce the ‘Wonder Photo Shop’ to other parts on India as well in the future.

With the theme “Photo Renaissance”, Wonder Photo Shop is equipped with creative ways to unleash the power of physical prints. The Fujifilm concept of a “Photo Renaissance” is to bring the wonder and joy of photography back into peoples’ lives and help to create a new and prosperous photo industry. This first-of-its-kind experiential zone, now in India, adds to Fujifilm’s 18 other Wonder Photo Shoplocations across the world including Japan, Europe, North America, China, Russia, South East Asia, South America and Australia. The new Wonder Photo Shop will officially be opened from today in the heart of the city at Express Avenue Mall, Chennai.

The Wonder Photo Shop embraces the concept of Shooting, Preserving, Gifting and Displaying of images. It is conceptualized in a way to suit the tastes of the internet generation. Visitors will experience a one-of-a kind creative space made specifically to reacquaint them with the joy and wonder of photography, and how they can bring their favorite images from smartphones and cameras to life, through prints, personalized and wall decoration photo products, etc.

Beyond featuring the latest Fujifilm gear from its instant camera range of Instax cameras & Digital mirrorless X series cameras; it will also serve as a hub for photographic education and inspiration. Visitors will see the true photographic heritage of Fujifilm and develop their own vision of how to creatively use their photos. FUJIFILM provides the tools and technology to access, organize, edit, and print your photos under one roof. Here, visitors can play around and be inspired by the moments they captured on camera, and take that feeling home with them.

Speaking on the occasion, Mr. Yasunobu Nishiyama, Managing Director, Fujifilm India said, “We are excited to kick start our first ever experiential zone – ‘Wonder Photo Shop’ in India. Fujifilm sees huge potential in the Indian market and is strongly fortifying its presence in India. We believe that people want to do more than just share their pictures on social media. With more than 80 years of history and experience in the photo industry, we are committed to preserving the culture of photography and our Wonder Photo Shop is meant to act as a catalyst for a Photo Renaissance, a rebirth of the enjoyment of photography.”

“Through this Photo Renaissance, we want people to re-live the feelings and memories from physical images that are now locked away on smart phones, computers and media cards.We want to give them that power. That’s why we created The Wonder Photo Shop, a friendly open learning environment for everyone. We are confident that this unconventional photo shop will give us breakthrough results & will attract young photography enthusiasts & smartphone users alike,” he added further.

At the Wonder Photo Shop, the Wonder Print Station – a next generation kiosk solution will also be available for visitors to print photographs which can be easily done from a smartphone. Visitors can also enjoy editing the pictures through the print station on their own.The focus of Wonder Photo Shop is to create a warm, welcoming environment where guests will want to spend time and discover new ways to enjoy their photos and raise the level of creative output to new heights. A few of the exciting products and services include: Personalized Value Added Printing Products, Wonder Print Station Printings, PRGs and Accessories

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