An expo for health enthusiasts



In India, the total retail market for fitness as a category is valued at Rs. 6,2000 cr INR  and growing at 16-18 per cent and is estimated to cross Rs. 7,000 crore (US$ 1.18 bn) by the year FY 2017-18. Modern retail is estimated at 28 per cent of this total market and is expected to grow by 22-27 per cent. Fitness centers are burgeoning as disposable per capita income rises and sedentary lifestyles lower immunity amongst today’s youth. Fixation to resistance training increased amongst men and so did aerobics and strength training amongst women. It is a sunrise sector, poised to grow by 20-30 per cent year on year by 2020.

Recently,BODYPOWER Fit Expo witnessed the FSL audition leg in the City of Joy, Kolkata with fitness experts across the world on one platform.It was the first time that Bodypower joined hands with Fit Expo this year with its 5th edition of Fit Factor Auditions for the Kolkata fitness enthusiasts.


Along with the Fit Factor Super League (Fitness Model Competition), the two-day fare also had an array of competitions like Bodybuilding, Strongmen, Karate, Powerlifting, Cross Fit and many more. The expo also had seminars and Fitness Companies exhibiting their products, that helped the audiences bust myths about fitness and health and impart correct knowledge.


The two day event was witnessed and cheered by a huge crowd and it went on for 2 days at the Science City Exhibition Area.


The Event was graced by celebrated names from the fitness industry, Mr World 2010-Jaco De Bruyn , Mr.Universe 2014- Sangram Chougule, Sham Singh Shera, First Indian Female who won the medal in world championship- Shweta Rathore, International Award Winning  Fitness Athlete-  Sonali Swami, Anwar Wahab, NikhilWatts, Kaizzad Capadia, Natasha Clark, Puneet Sandhu .


On this occasion, BodyPower CEO Mr Nick Orton said, “We have been planning to increase our activities in east India for some time and the opportunity presented itself with Fit Expo, which we are proud to be supporting. It has been an amazing experience and great response from the people here and we thank them for the same. Next year we will surely be there with bigger activities and events.”


On this occasion, BodyPower India Director, MrPradeep Singh remarked. “After Delhi, our second stop at Kolkata was just great. This amazing response and enthusiasm has encouraged us to continue planning more activities and events next year. We are hoping to see all in our final lap for this financial year in the BodyPower Mumbai Expo @ Jan 2018.”

The grand finale of the Fit Expo after the exhaustive five city tour across India comprising of Pune, Mumbai, Indore & Nagpur, and Kolkata will be held in the financial capital Mumbai with pomp and grandeur in January 2018.”