6E’s IndiGoReach augments its commitment to enhance the livelihood of 4000 underprivileged women

 

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Continuing its commitment towards women empowerment and skill-building, IndiGoReach, the CSR arm of IndiGo, India’s largest and fastest growing carrier, and Bandhan-Konnagar, one of world’s leading non-profit organisations,today celebrated the success of the first phase of ‘Targeting the Hard-Core Poor’ (THP) Program.Started in 2015 in association with Bandhan Konnagar in West Bengal, the program targeted women-headed families with limited or no means to livelihood.  The event celebrated the success of 600 beneficiary women and their families who were able to enhance their income and livelihood through sustained intervention of the THP programme over twenty-fourmonths by way of business skill development training and on-site assistance. In its second phase, the program aims to help 4000 more women in Patna, Udaipur, Kolkata, Raipur & Bhubaneswar.

THP, an internally-acclaimed livelihood-generating model of Bandhan Konnagar, has been validated by leading economists at the Massachusetts Institute of Technology (MIT).

Ms Summi Sharma, Vice-President, ifly – who also leads the company’s CSR programme – IndiGoReach, said on the occasion, “We are ever so grateful to Bandhan Konnagar for giving us this opportunity to partner with them for a programme that’s centred on women empowerment. Having been associated with IndiGo for over a decade where empowerment is practiced across all levels, my small contribution towards these women will be memorable. We have successfully culminated the first phase of THP where 600 women and families were impacted. We are now planning to enter into second phase of THP and our endeavour is to enhance the lifestyle/livelihood of 4000 underprivileged women based different parts of the country.”

Mr. Debasish Raychoudhuri,CEO Bandhan Konnagar expressed a note of thanks to IndiGo team and said, “It has been an honour to work with IndiGo on THP Programme. Their commitment in the areas of child education and women empowerment is a significant support to organizations such as ours that are consistently working towards bringing economic, social & inspirational changes in the lives of the poorest & marginalized women”.

 

The THP program has been operational in the Deganga Region of North 24 Parganas of West Bengal. After identifying 600 beneficiaries through Participatory Rural Appraisal (PRA), the program provided consistent support to them for twenty-four months. As these women graduate today, they will be self-sustained and mainstreamed to enjoy the socio-economic benefits with their family members. Through targeted intervention, significant enterprise asset growth amongst the beneficiaries has been observed to increase to more than Rs. 20,000/-While improvement in income was one of the chief indicators, these women were also educated on the importance of saving. Almost 78% women saved over Rs 20,000 within the duration of this programme.

IndiGo runs dedicated women empowerment and education programmes.  Some of the ongoing programmes include our intervention with Pradan for the project- Women collectives led Action Towards Environment Rejuvenation (WATER) where we are working with 37,000 women in rural slums of Ranchi.

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