SVF, eastern India’s largest movie production house unveiled today the biggest movie poster for a Bengali film as part of the marketing campaign to promote its mega production Amazon Obhijaan, releasing on 22nd December 2017.Amazon Adventure (as the English version will be named) is also the most expensive Bengali film ever produced, surpassing its prequel, Chander Pahar -the highest box office grosser till date.
Scaling at a whopping 60,800 sq.ft. (5640 sq. meters), the Amazon Obhijaan poster had to be unveiled in a city football ground. The gigantic Amazon Obhijaan poster comfortably breaks the film poster record set by Baahubali which was 51,600 sq. ft. (4794 sq. meters)
To give a perspective, the 97-metre-long (320 feet) and 58-metre-wide (190 feet) Amazon Obhijaan poster, if placed vertically, would be taller than Big Ben (96 meters), Statue of Liberty (93 meters) or Qutub Minar (73 meters).
A large crowd of people flocked to the football ground to see the massive poster, the likes of which Kolkata has not seen before. Another attraction was the presence of Dev (Deepak Adhikari) who graced the occasion with Director Kamaleswar Mukherjee and SVF Co-Founders Shrikant Mohta and Mahendra Soni.
Mahendra Soni, Co-Founder & Director – SVF, said, “Our vision is to take Bengali cinema to newer heights. The launch of the biggest Bengali film poster has set new standards in marketing innovation in Tollywood. Amazon Obhijaan,the most expensive Bengali film, which will release in multiple languages to entertain every Indian youngster — deserves no less.”
More than 100 man-hours and 80 people were engaged in creating and installing the massive poster, which consists of 32 individual prints that were fitted together on site.