1 in 2 Indian homemakers had dreams and aspirations to be financially independent when they were young

India is one of the fastest-growing economies in the world and many experts believe that the country’s women hold the key to unlocking its full growth potential. The question is – do the country’s nearly 600 million women want to step outside their homes and pursue their entrepreneurial dreams and if yes, what holds them back.

Britannia Marie Gold, a 60+ year old favourite brand of homemakers and the 3rd largest biscuit brand in India, has found through its first ever Britannia Marie Gold Indian Women Entrepreneurship Survey Report that homemakers do, in fact, hold aspirations of embarking on an entrepreneurial journey and finding financial independence, however there are many barriers they must cross to get there.

The customised survey was conducted by Nielsen, for Britannia, among 1267 non-working housewives in cities of Delhi, Lucknow, Mumbai, Pune, Kolkata, Asansol, Chennai, and Coimbatore in the age group of 25-45 years belonging to NCCS A & B.

Mr. Ali Harris Shere, VP – Marketing, Britannia Industries Ltd., said, “Homemakers are constantly caught up in the daily responsibilities of looking after family and too often, their own ambitions fall by the wayside. The new generation of homemakers, however, seek to ensure their personal interests do not take a back seat. This research study proves our observations and identifies barriers– financial support, guidance and confidence- that we want to help address. Britannia Marie Gold My Start Up initiative champions homemakers who have the ability to find reserves within them to ‘Do More and Be More. The initiative fuels homemakers to go ahead and launch their own ventures, contributing to their families and the overall economy.”

Britannia has launched a first-of-its-kind initiative coinciding with its centenary year. The advocacy program will reward ten homemakers with INR 10 lakhs to start their businesses. The brand has also put together an expert panel of mentors who will hand hold the neo-entrepreneurs and guide them to attain success in their business ventures.

Homemakers need to give a missed call to the number provided on the Marie Gold pack or log on to www.mystartupcontest.com. Entrants will be sent an SMS asking three questions about their business idea. Britannia will then follow-up via a phone call, record their responses and shortlist 50 finalists. The 50 finalists will receive an all-expenses paid trip to gain guidance from industry experts and pitch their idea to a panel of judges, at a central location. The jury will comprise of eminent people connected with the Start Up ecosystem. The jury will select the final 10 winners who will receive INR 10 lakhs to launch their business.

The last day for submissions is 15th January 2019. Full terms and conditions can be found at www.mystartupcontest.com.